Coach E & The BETTER Fitness Program
Helping adults 50+ move better, feel better, and live better—without overcomplicating fitness.
Meet Coach E — Eric Dunston
In 2011, after losing my job, I made a bold move and became a personal trainer at 24 Hour Fitness. At 48 years old, I discovered something powerful. The fitness industry wasn’t really designed for people like me. It also wasn’t designed for the people I wanted to help.
Working with clients over 50, I saw firsthand how fitness can change lives—even in ways many thought impossible. I still remember a 60-year-old client outpacing a much younger trainee in a sprint challenge. That moment showed me that age doesn’t have to limit performance—it just requires a smarter, more supportive approach.
In 2016, I launched Physique Improvements, LLC. It is a fitness company dedicated to helping adults 50 and older feel stronger. Our goal is for them to move better and build lasting health. From that foundation, I developed the BETTER Fitness Program. It is a structured yet flexible system. It is designed specifically for real people with real lives.
Why I Created the BETTER Program
The truth is simple: we don’t need to train like athletes or live on restrictive diets. Fitness after 50 should be about balance, variety, and sustainability.
I built the BETTER Fitness Program to give people variety without confusion—structure without rigidity—and a path to real progress. It’s not about being perfect. It’s about being better than you were yesterday.
What BETTER Stands For
The BETTER system includes six powerful pillars:
- Basic Foundation Moves – Simple, essential exercises
- EMOM Workouts – “Every Minute On the Minute” challenges
- Time Under Tension – Controlled, effective muscle work
- Tabata Intervals – Short bursts of effort for max results
- Eating Smart – Practical, flexible nutrition habits
- Rest & Recovery – Tools and strategies to rebuild stronger
You don’t have to do every style. Find what fits—and make it your own.
How We Adapt for Adults 50+
Every client starts with an online assessment so we can tailor the program to their body, limitations, and lifestyle. Whether you’re recovering from injury, managing chronic conditions, or simply haven’t exercised in a while—we meet you where you are.
The goal is simple: build strength, improve movement, and feel your best without burnout or injury.
What You’ll Get
- Custom workout plans
- Biweekly 30‑minute check-ins (video or phone)
- Text message support
- Personalized food strategy
- Progress tracking & written assessments
- Lifestyle prep for events, travel, or milestones
Real Stories. Real Progress.
The BETTER Program is already transforming lives at 904W. Clients report feeling stronger, more energized, and proud of their commitment. One shared:
“Even my coworkers are noticing the change.”
Another said:
“I feel pushed but not punished. It’s the perfect balance.”
Ready to Get Started?
Download our Guide here – it includes a free 1-day home workout. It also includes a cardio plan and a breakdown of what the BETTER Program offers.
When you’re ready, Book a Chat with/Coach E! to talk about your goals and start your BETTER journey.
Healthier, happier, and always BETTER,
Coach E.
Empowering adults 50+ to move better, eat smarter, and live stronger.